Nik Nikic brings over 20 years of experience in helping clients maximize top line revenue. Nik’s expertise is focused in developing a “Sales Performance Optimization System” through a hybrid approach of integrating sales process, CRM tools and sales skills into one cohesive solution.

This is accomplished through sales process design, sales management development and strategic selling skills powered by CRM market leader salesforce.com® as the enabling technology to supercharge sales performance. This approach has helped Sales Optimizer make the Inc. Magazine fastest growing private companies list for the last two years.

Over the years Nik and his organization have worked with many global companies like United Technologies, Computer Sciences Corporation, Toshiba, Deloitte, RICOH, Tech Data, Progress Energy, Clear Channel, Siemens, Xerox, Gartner Group, EMC, Parametric Technology, SCT, Cambridge Technology, GE Capital, OCE/Imagistics, NICE Systems and many others.

Core Competencies

• Sales Process Design
• Management Development
• Sales Methodology
• Account Planning
• Executive Selling
• Salesforce® Design
• Salesforce® Training

Experience

• Sales Optimizer, LLC (Formerly Applied Concepts) – Managing Partner
• Richardson Sales Training – EVP Sales & Methodology Program Development
• Siebel Systems (Sales Performance Practice) – Sr. Partner
• OnTarget, Inc. (The Sales Methodology Experts) – Sr. Partner
• NEC Electronics, Inc. – IBM Global Account Manager

Su Ping Chew is Sales Optimizer’s chief operating officer, responsible for leading the business operations globally, executing Sales Optimizer’s business strategy and ensuring operational excellence company-wide.

Su Ping joined Sales Optimizer in 2015. Developing her Salesforce skills was key in delivering Sales Optimizer’s applications, Account Optimizer and Opportunity Optimizer, to the AppExchange. With a proven success record in project management, she has made important contributions to ensure optimal delivery and success.

Su Ping brings over 15 years of IT experience, working directly on company-wide initiatives in ORACLE ERP implementations and e-Business web applications. Her thorough knowledge of program management for applications was supported by her ability to manage global technical teams to deliver successfully on multi-million dollar projects. Su Ping was responsible for managing the partner relationship with companies such as Ingram Micro, Tech Data and other channel partners through the Partner Portal, which produced 40% revenue of electronic deliverables.

Earlier in her career, she worked in a diverse range of industries such as health care, insurance and environmental science. In each industry, she introduced new processes and concepts to strengthen and to unify operational efficiency.

She holds a masters in business administration and a bachelor degree in chemistry.

Core Competencies

• Salesforce.com® ADM-201
• Operational Strategy
• Application Development
• Program Management
• Project Management

Experience

• Sales Optimizer – VP, Application Development
• Symantec – Manager, Information Technology
• United Healthcare – Programmer, Decision Support Systems
• VOC Laboratories – System Administrator, IT
• Savannah Laboratories – Manager, Inorganic Chemistry Department

Michael Lorusso is an accomplished senior level Sales and Marketing executive with a demonstrated 20 year track record of success in marketing, direct sales, securing strategic alliances and management of multi-million dollar information technology projects for Fortune 1000 clients.

Beginning his career in development and delivery of business applications, his comprehensive knowledge of system development and project management methodologies allow him to excel in building industry best practices, growing and maintaining client relationships, understanding complex business process and capturing business development opportunities.

Leveraging his more than 18 years in the Information Technology (IT) sector, he is currently a principal with Sales Optimizer as a senior consultant and master trainer in the advanced selling programs as well as advanced SalesForce.com® certifications. Responsibilities included developing, prototyping and deploying the next generation sales and deal-development capabilities that leverage the Optimizer curriculum and SaaS technology.

Prior to joining Sales Optimizer, he has held a wide range of Sales, Marketing and Management positions in the IT sector, including Major Account Sales Vice President, with overall responsibility for developing teams and growing business in the tri-state market place. He is also a seasoned Program and Project Manager, leading the delivery of several multi-million dollar opportunities for Fortune 1000 companies.

Core Competencies

• Management Development
• Sales Coaching Mastery
• Sales Optimizer programs
• Sales Methodology
• Account Planning
• Executive Selling
• Salesforce® Admin & Consultant
• Salesforce® Training

Experience

• Sales Optimizer, LLC – Partner
• Keane, Inc. – Director, Strategic Service Business Development
• AGS/NYNEX Consulting Group – Sr. VP, Major Accounts

Ryan oversees product management of Sales Optimizer’s diverse portfolio of Account and Sales Planning apps for Salesforce: Account Optimizer (AO), Sales Process Optimizer (SPO), Opportunity Optimizer (OO) and Performance Management Optimizer (PMO).

He has been a part of the Sales Optimizer team since 2013 bringing an experienced background in digital media which has played a critical role in product development. As Co-Vice President of Apps, Ryan oversees Sales Optimizer’s products from initial design and development to release as well as working directly with clients to configure apps to meet specific business needs.

Earlier responsibilities include supporting Salesforce implementations for 3 divisions of United Technologies, overseeing 100+ user rollout of PMO & SPO for Netsmart Technologies and assisting with 1on1 Salesforce Coaching for various clients such as CSC and United Airlines.

Core Competencies

• UI Design & Documentation
• Project Management
• Salesforce Administration

Salesforce Knowledge

• Salesforce Certified Administrator
• Salesforce Certified Advanced Administrator
• Salesforce Certified Platform App Builder
• Salesforce Certified Sales Cloud Consultant
• Salesforce Certified Service Cloud Consultant